Guides for clinic owners
Getting past patients back
Plain guides for Australian clinic and business owners on getting more bookings, bringing back lapsed clients, recall, rebooking, the texting rules, referral fees and crew no-shows.
Every guide here is written for the person who owns the clinic, not the patient. No theory you can't use on Monday. Where a number appears it has a source next to it, and where the law comes up we name the Act and link the regulator, because "someone said" isn't good enough when it's your name on the message.
Patient Reactivation for Australian Clinics: The Full Guide
What patient reactivation is, who counts as dormant, what the law lets you send, what a realistic result looks like, and how to run it without your front desk doing it by hand.
The Rules for Texting Patients in Australia
Four sets of rules touch a text to a patient: the Spam Act, the Privacy Act, AHPRA's advertising rules and the TGA. Here's what each one actually says, quoted from the regulator, and what it means for a clinic sending recall or reactivation messages.
How to Find Lapsed Clients in Your Booking System
Every major booking system used by Australian clinics has a way to list the clients who haven't been back. Most owners have never run it. Here's where the report lives in Timely, Cliniko, Fresha, Phorest, Square, Nookal, Halaxy, Zanda and Kitomba, what each export does and doesn't include, and what to do with the list once you have it.
- Cliniko: Find Patients Without Upcoming Appointments
- Fresha: Lapsed Clients, Segments and the Win-Back Automation
- Halaxy: Campaigns for Patients Not Seen in 6 Months
- Kitomba: Client Lists and Win-Back Campaigns
- Nookal: The Last Attendances Report
- Phorest: Client Reconnect and the Lapsed-Client Filter
- All 9 guides
Recall and Rebooking for Clinics: Keep Patients on Schedule
Reactivation is what you do after someone has drifted. Recall and rebooking are how you stop them drifting. This guide covers what recall actually means in a clinic, why every booking system measures rebooking differently, what to do the same day someone no-shows, and the numbers Australia actually publishes.
Patient Reactivation for Dental and Physio Practices
The same problem as a cosmetic clinic with different numbers: dental recalls that lapse past 18 months, physio patients who stop after two sessions, and software that sends a reminder and calls it done. What Australia actually publishes, what each PMS can do, and how to run reactivation without a phone-call service.
How to Get More Bookings for Your Clinic (Without Ads First)
The ranked list of ways to fill an appointment book, cheapest first: win back past clients, recall the ones who are due, chase no-shows, rebook at checkout, fix Google, ask for referrals, and only then buy ads.
More guides
Referral fees, crew no-shows and other questions owners ask us.